“You still need to jump. You still need to take a risk. You still need the intuition, the interpretation of those information; the fantasy, the imagination. The mistakes even of these human beings.”
Can we inspire the future through innovation? Can each of us choose to be unicorns? Can we put aside the hunt for certainty to seize upon potential?
With his design team, Mauro Porcini has won more than 1,100 Design and Innovation awards and has been recognized personally with Fortune's 40 under 40, Fast Company's 50 Most Influential Designers, Most Creative People in Business, GQ Best Dressed Men and with Knighthood by the President of the Italian Republic.
He infuses design and innovation into PepsiCo's culture to keep the $70bn-a-year company and its 300,000 employees creating within the magic and energy of the unexpected.