--- title: "Tech For A Better Life: Wildwood Ventures Principal Kristen Gendron" description: During this episode of the VentureFuel Visionaries podcast, Tech For A Better Life, we speak with Wildwood Ventures Principal Kristen Gendron. image: https://blog.venturefuel.net/hubfs/VFI_Blog_Tech%20For%20A%20Better%20Life%20-%20Wildwood%20Ventures%20Principal%20Kristen%20Gendron-1.png --- ![](https://blog.venturefuel.net/hubfs/VFI_Blog_Tech%20For%20A%20Better%20Life%20-%20Wildwood%20Ventures%20Principal%20Kristen%20Gendron-1.png) # Tech For A Better Life: Wildwood Ventures Principal Kristen Gendron Published by [Vanessa Rosado](https://blog.venturefuel.net/pov/author/vanessa-rosado) on Aug 23, 2023 11:45:35 AM ## "We’re really good at what we’re really good at, but we have these blind spots that are happening in the world around us that we need a faster pulse on. And the fastest way to figure out where blind spots are is to talk to the people who see them and who are trying to do something about that." – Kristen Gendron, Principal and COO at Wildwood Ventures This week’s VentureFuel Visionary is Kristen Gendron, Principal and COO at Wildwood Ventures. It is a new pre-seed venture studio and connected seed fund at the intersection of the outdoor and wellness economies. Wildwood builds and invests in venture-track consumer technology companies that aim to make life better and solve human needs that have arisen in a content-rich and digitally connected society… that is more anxious, lonely, and sedentary than ever. They recently launched out of Denver, Colorado, and are proudly backed by VF Corp, the company behind leading outdoor and creative brands like The North Face, Vans, Smartwool, Timberland, Dickies, and Supreme. Kristen shares enlightening insights into the reasons why corporations engage with startups, as well as the true essence of a venture studio. She also delves into how startups can accelerate their growth through the dynamic studio model. The episode looks further into consumer technologies' potential and transformative power to enrich people's lives. Catch our insightful conversation as we explore Kristen's perspectives on the convergence of strategic precision and creative innovation regarding ventures. Learn more about Wildwood’s Pitch Competition by visiting their website at [Wildwood.vc](https://wildwood.vc/)     At VentureFuel, we help our clients commercialize innovation to ignite change within their organizations, all through startup collaborations. Contact us to learn more today!  [ Contact Us ](https://www.venturefuel.net/contact) Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Startups](https://blog.venturefuel.net/pov/tag/startups), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries), [Consumer Technologies](https://blog.venturefuel.net/pov/tag/consumer-technologies) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Leap Venture Studio — Rachel Sheppard](https://blog.venturefuel.net/pov/leap-venture-studio-rachel-sheppard) This week’s VentureFuel Visionary is Rachel Sheppard, Director of Ventures at Mars Petcare &... [Read More ](https://blog.venturefuel.net/pov/leap-venture-studio-rachel-sheppard) ## [Building Access to Capital](https://blog.venturefuel.net/pov/building-access-to-capital) "For the companies we invest in, we're providing not just capital but also connections... [Read More ](https://blog.venturefuel.net/pov/building-access-to-capital) ## [The Chingona Factor – Chingona Founding Partner Samara Hernandez](https://blog.venturefuel.net/pov/the-chingona-factor-chingona-founding-partner-samara-hernandez) "The way I think about diversity is different. First and foremost, hands down, I believe... [Read More ](https://blog.venturefuel.net/pov/the-chingona-factor-chingona-founding-partner-samara-hernandez)