VentureFuel POV

10G – CableLabs VP of Product Strategy and Insights Anju Ahuja

Written by Vanessa Rosado | Jan 11, 2023 3:59:25 PM

You should think about technology in an exponential manner and not think about it as constrained...But instead, think about it as: the problem that is the most distant is actually the most attractive to solve. And if you just start with that problem way out there and don't think about what you have as capabilities today, you will automatically build a path to it...It just allows you to have more limitless thinking."

–Anju Ahuja, VP, Product Strategy & Insights of CableLabs

From Light Fields to 10G, how will we connect in the future?

The confluence and convergence of multiple technologies will change how we consume media. By applying the art of the possible with limitless thinking, Anju Ahuja and CableLabs are helping the cable industry go from vision to implementation.

In this episode, we sit down with Anju to discuss: Co-Innovation, extended realities, the venture capital view of market creation, and the need for always developing the business case for what's next.   

Anju Ahuja, a self-described "future optimist," believes in the potential of emerging technology to empower end users and transform their everyday experiences. As Vice President of Product Strategy & Insights at CableLabs, she leads the team responsible for developing compelling, multibillion-dollar end-user offerings and new markets for mobile network operators and cable companies around the world. Her team also captures the voice of the customer and predicts the evolution of customer and network requirements through the integration of consumer insights and decision science. Anju serves on the Cable and Telecommunications Association for Marketing and the President's Advisory Board of NorCal WICT.

As the leading innovation and R&D lab for the cable industry, CableLabs creates global impact through its member companies around the world and its subsidiaries, Kyrio and SCTE. With a state-of-the-art research and innovation facility and collaborative ecosystem with thousands of vendors, CableLabs delivers impactful network technologies for the entire industry.
 

VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.