LG invested nearly $80 million dollars into TV data and measurement company Alphonso in January 2021. The plan is to leverage Alphonso’s software, data analytics, and media activation capabilities across LG’s home entertainment products, mainly smart TVs. Raghu Kodige, the Co-Founder of Alphonso, shares his thoughts on corporate/startup collaborations, the journey from garages and mattresses to building the future of Connected Television. This episode is a masterclass in how to launch a successful startup and the value of big company and startup partnerships.