--- title: Amplifying Expertise in Retail - with DICK'S Sporting Goods description: What does innovation mean for you? DICK'S Sporting Goods VPs Scott Casciato and Morris Liao answer that and more in this podcast episode. image: https://blog.venturefuel.net/hubfs/VFI_Blog_Amplifying%20Expertise%20in%20Retail-1.png --- ![](https://blog.venturefuel.net/hubfs/VFI_Blog_Amplifying%20Expertise%20in%20Retail-1.png) # Amplifying Expertise in Retail - with DICK'S Sporting Goods Published by [Vanessa Rosado](https://blog.venturefuel.net/pov/author/vanessa-rosado) on Apr 21, 2022 6:30:49 AM ## “One of the things that has made us successful is a relentless pursuit of improvement. I think this is an expression of not being complacent and how we can think about what's out there, who can help us, how we can take advantage of things that we don't know about." -Scott Casciato, VP of Omni Channel Fulfillment & Athlete Service at DICK'S Sporting Goods, on what innovation means and how to continue taking your game to the next level. This week's VentureFuel Visionaries Scott Casciato, VP of Omni Channel Fulfillment & Athlete Service & Morris Liao, VP of eCommerce, Supply Chain & Marketing Finance at DICK'S Sporting Goods. DICK'S Sporting Goods, America's largest sports retailer & Fortune 500 company with over 50,000 employees, is embarking on a retail innovation program to amplify the expertise of its in-store staff by collaborating with startups. Scott & Morris are part of a team that drives retail experience for DSG's customers: Athletes.  Scott is a senior executive with extensive experience in building & scaling businesses in a high-growth environment. He has leadership experience across various disciplines: supply chain operations, P&L leadership, and marketing functions. Before running Omnichannel Fulfillment and Athlete Service at DSG, Scott was the VP of Service at massive eCommerce clothing store ModCloth. There he was responsible for building the service function for one of the nation's fastest-growing e-retail companies, including leading various areas of team development, service innovation & customer post-purchase experience, process scale & innovation, cost management & capital infrastructure investments. Morris has held 6 roles during his 15-year tenure at DSG – from strategic planning & process development to web promotions & analytics, and now eCommerce & supply chain. As an analytical leader & trusted business partner, Morris effectively balances significant top-line growth while driving expanding profit margins. He has been noted for Driving Digital Commerce Growth, Global Leadership & Data Analytics. He has a passion for merging his extensive financial expertise with business strategy & operations. Morris was also an investment banking analyst at Citigroup. We talk to Scott and Morris about DSG's Retail Innovation Program which will give 6 retail innovation startups the opportunity to pitch pilot programs to DSG; how they seek to find the best of what's next; and their customer-centric approach to omnichannel experiences. Do you have new platforms, technologies, and experiences that can enable the expertise of the DICK'S Sporting Goods Teammates, Athletes, and community to enhance the overall customer experience? Apply for DICK'S Sporting Goods Retail Innovation Program! Learn more and apply [here](https://info.venturefuel.net/2022-dicks-sporting-goods-retail-innovation-program-venturefuel).     VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a) Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Startup](https://blog.venturefuel.net/pov/tag/startup), [Sports](https://blog.venturefuel.net/pov/tag/sports), [retail](https://blog.venturefuel.net/pov/tag/retail), [Investment](https://blog.venturefuel.net/pov/tag/investment), [DSG](https://blog.venturefuel.net/pov/tag/dsg), [Athlete](https://blog.venturefuel.net/pov/tag/athlete), [DICKS' Sporting Goods](https://blog.venturefuel.net/pov/tag/dicks-sporting-goods), [Sporting Goods](https://blog.venturefuel.net/pov/tag/sporting-goods), [Pilot](https://blog.venturefuel.net/pov/tag/pilot), [Funding](https://blog.venturefuel.net/pov/tag/funding), [Accelerator](https://blog.venturefuel.net/pov/tag/accelerator), [Incubator](https://blog.venturefuel.net/pov/tag/incubator), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Innovation By Design - PepsiCo Chief Design Officer Mauro Porcini](https://blog.venturefuel.net/pov/pepsico-design-mauro-porcini) “You still need to jump. 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