--- title: "#Creators4BIPOC : Logitech For Creators CMO Erin Chin" description: "Logitech For Creators CMO Erin Chin on Logitech's investment in what’s next by empowering the future with programs like Songbreakers and #Creators4BIPOC." image: https://blog.venturefuel.net/hubfs/JaQuel-Knight-bb15-2020-billboard-1500-1604579667-compressed.webp --- ![](https://blog.venturefuel.net/hubfs/JaQuel-Knight-bb15-2020-billboard-1500-1604579667-compressed.webp) # #Creators4BIPOC : Logitech For Creators CMO Erin Chin Published by [Fred Schonenberg](https://blog.venturefuel.net/pov/author/fred-schonenberg) on Aug 25, 2021 8:34:46 AM ## “It's really, for us, about empowering the change, enabling and empowering anyone, anyone in the creator community to create change - big or small." How do you copyright a dance? In doing so, can you blaze a new path for Black, Indigenous and People of Color (BIPOC) to own and monetize their creations? Does this recognition, representation and resources accelerate the creators and disruptors reinventing music? Learn from Logitech For Creators CMO Erin Chin on how the company is investing in what’s next by empowering the future with programs like Songbreakers and #Creators4BIPOC. Erin discusses the role of creators in shaping culture and how Logitech takes a creator-first approach to empowering all creators - from those just starting out to the world's most iconic.  She shares her thoughts on the role of marketing in shaping culture as well as why it matters to build long term brand equity through emotional connections with consumers; and gives her tips for how to help organizations think strategically about building brand equity.    VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a)   Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [Technology](https://blog.venturefuel.net/pov/tag/technology), [Disruption](https://blog.venturefuel.net/pov/tag/disruption), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Culture](https://blog.venturefuel.net/pov/tag/culture), [Leadership](https://blog.venturefuel.net/pov/tag/leadership), [Collaboration](https://blog.venturefuel.net/pov/tag/collaboration), [Digital Transformation](https://blog.venturefuel.net/pov/tag/digital-transformation), [Consumer Trends](https://blog.venturefuel.net/pov/tag/consumer-trends), [Diversity](https://blog.venturefuel.net/pov/tag/diversity), [Creators](https://blog.venturefuel.net/pov/tag/creators), [Inclusion](https://blog.venturefuel.net/pov/tag/inclusion), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Corporate Venture Creation With LG NOVA's Shilpa Prasad](https://blog.venturefuel.net/pov/corporate-venture-creation-with-lg-novas-shilpa-prasad) What if the biggest advantage in building startups is no longer the idea, but the system behind... [Read More ](https://blog.venturefuel.net/pov/corporate-venture-creation-with-lg-novas-shilpa-prasad) ## [Authentic Entrepreneurship - Kinumi, Co:Create, Source](https://blog.venturefuel.net/pov/authentic-entrepreneurship-kinumi-cocreate-source) "This journey of entrepreneurship is scary, but it's not the scariest thing I've ever... [Read More ](https://blog.venturefuel.net/pov/authentic-entrepreneurship-kinumi-cocreate-source) ## [Innovation By Design - PepsiCo Chief Design Officer Mauro Porcini](https://blog.venturefuel.net/pov/pepsico-design-mauro-porcini) “You still need to jump. You still need to take a risk. You still need the intuition,... [Read More ](https://blog.venturefuel.net/pov/pepsico-design-mauro-porcini)