---
title: CVC to CVP
description: What do corporates want vs. what startups need? Why are CVCs winding down & scaling back? Check out our founder's vision for a partnership-driven future.
---

[VentureFuel POV ](https://blog.venturefuel.net/pov)

# [CVC to CVP](https://blog.venturefuel.net/pov/cvc-to-cvp)

 Written by [Fred Schonenberg](https://blog.venturefuel.net/pov/author/fred-schonenberg) | Mar 13, 2024 2:13:29 PM

Is Capital needed for Corporate Venturing to succeed or can Partnerships with new ventures deliver the results enterprises are seeking? Recently I spoke with two CVCs; one was being asked to unwind their group and the other being asked to reduce staff and focus on M&A. I asked how their work was evaluated and what KPIs mattered to their executives. Their responses were identical to what we heard when we were asked to re-think the accelerator model for a corporate client 18 months ago. Below are the 3 shared desired outcomes:

## **Skate Ahead, Report Back**

Call it Disruption Insurance or the search for the next $100M+ growth area, corporate venturing is tasked with being ahead of what’s next and sharing those ***insights*** back with the core business and to strategic leadership.

## **Apply What’s Next, Right Now **

Find competitive advantage through new technologies and emerging startups that when applied across the core business unlocks competitive advantage. Importantly, this isn’t academic but rather tangible action through ***pilots***. 

## **The Halo of Innovation**

A signal to employees, investors, and customers that the business is innovating, is future-proofed; this also drives employee ***engagement***.

Notice that neither Internal Rate of Return or Unicorn Exits are mentioned. In fact, a C-suite executive told me that even if a startup in their portfolio IPOs, that the windfall would be less than a rounding error on their balance sheet and would take 7-10 years so they would be retired. Make no mistake, I believe in CVC and think strategic investments are a crucial part of the equation for corporates to grow. But the CVCs I know don’t like to deliver insight reports, don’t want to invest in pre-seed startups (most accelerators) and don’t have a dedicated function to commercialize investments inside of their organization. If a CVP function existed to deliver Insights, Pilots and Engagement wouldn’t this increase the effectiveness and focus of CVC and together deliver on corporate goals? Should Capital be the de-facto tool here, or should Corporate Venture Capital evolve to Corporate Venture Partnerships?

## Learn More:

Here are a few links where you can learn more about this idea and the companies leading the way in rethinking how they work with startups:

- A Venture Capital Journal article on [our take on this model](https://blog.venturefuel.net/in-the-press/venturefuel-shakes-up-corporate-vc-with-no-equity-approach)
- [An interview with the Executive Directors of Comcast NBCUniversal LIFT Labs on their reimagined Accelerator](https://blog.venturefuel.net/pov/comcast-nbcuniversal-lift-labs-accelerator-generative-ai) 
- [An interview with the Head of North America Ventures at Diageo on their Accelerator](https://blog.venturefuel.net/pov/beyond-the-bottle-diageo-director-head-of-ventures-sallie-jian)
- [A discussion with the President of TDK Ventures on how they drive ecosystem engagement](https://blog.venturefuel.net/pov/why-corporations-invest-in-new-ventures-tdk-ventures-nicolas-sauvage)

[View full post](https://blog.venturefuel.net/pov/cvc-to-cvp)

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