VentureFuel POV

Enterprise Transformation – VF Corp, Biogen and Winnebago

Written by Vanessa Rosado | Apr 13, 2023 4:08:38 PM

"Authenticity in an enterprise setting has to be grounded in something that allows you to bend and not break. And so authenticity to me has to be grounded in your why, grounded in your passion and almost always your why is bolstered by your values and your beliefs and who you are."

– Joan Ondala, Director of Business Development and Corporate Strategy, Winnebago Industries

This week's VentureFuel Visionaries are Lesley Folensbee, Director of Marketing, Neuropsychiatry Franchise at Biogen, Joan Ondala, Director of Business Development and Corporate Strategy at Winnebago Industries, and Kristen Gendron, Director at VF Venture Foundry. Hear personal stories of triumph and challenges faced from these trail blazers guiding enterprise transformation at their organizations during this year's Rogue Women VI: Authenticity to Fuel Growth, our annual women in innovation event held in New York City on March 9, 2023, in partnership with the Rogue Women's Fund.

Lesley serves at Biogen, a company that discovers, develops, and delivers innovative therapies worldwide for people living with serious neurological and neurodegenerative diseases. Joan works at Winnebago Industries, a leading North American manufacturer of outdoor lifestyle products that offer refreshing quality, unparalleled customer care and experience-driven innovation through its family of brands. Kristen currently serves VF Venture Foundry, a pre-seed studio focused on the intersection of tech, wellness, and the outdoors.

Listen to learn more about authenticity, innovation, seizing the right opportunities, and understanding when to strategically go Rogue.

 

 

VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.