“It's really that you have to approach things, frankly, more as a media company. It's not just about the product on the field. It's about lifestyle. It's about culture."
What will it be like to be a fan in 2030?
How do teams, leagues and sponsors need to innovate in order to capture a new generation of fans while maintaining their existing super fans?
This live conversation (part of our What’s Next Now series) begins with startups and new technologies we are most excited about, then goes into an amazing conversation with Lauren Fritts of The Chicago Cubs, Rob Schneider of Learfield IMG College and Dr. Brandon Brown of NYU’s School of Professional Studies.
Get the VF POV on which startups to watch from across a landscape of tech, product & service innovation. Then learn more about how industry insiders are navigating them.
From digital tokens, to eSports and streaming, we discuss the transformation of fan experiences and the impact of changing consumer behavior.