---
title: "Ventures to Watch: Gen AI in Commerce"
description: Explore Shoptalk 2024 insights on Gen AI in e-commerce. Discover startups and trends shaping the future of retail. Dive in now!
---

[VentureFuel POV ](https://blog.venturefuel.net/pov)

# [Ventures to Watch: Gen AI in Commerce](https://blog.venturefuel.net/pov/gen-ai-in-e-commerce-shoptalk-2024-insights)

 Written by [Fred Schonenberg](https://blog.venturefuel.net/pov/author/fred-schonenberg) | Apr 10, 2024 1:23:09 PM

Gen AI was certainly the thread throughout this year's Shoptalk conference – how it enables e-commerce, shoppable commercials, retail media networks/platforms and even in-store retail.

Check out this list of Startups from this year's conference, curated by our Founder & CEO. 

VentureFuel Founder and CEO Fred Schonenberg explored the impact of generative AI on the future of retail with Nuala O'Connor, SVP and chief counsel, digital citizenship at Walmart.

 

## **Startups of Note: **

- [Helium10](https://www.helium10.com/) - Optimizing e-commerce
- [ElevenLabs](https://elevenlabs.io/) - AI voice generator 
- [Twelve Labs](https://www.twelvelabs.io/) - Multimodal AI that understands videos like humans 
- [Wryter](https://www.aiwryter.com/) - AI Writing Generator 
- [YoFi ](https://www.yofi.ai/)- Protects profits, ensures data integrity, and empowers decisions for genuine customers by eliminating bad actors 
- [Munch](https://www.getmunch.com/) - AI video repurposing platform. Automatic editing, auto-caption generating, post content and publishing - all in one convenient, intuitive tool. 
- [Radar](https://radar.com/) - Geofencing, geocoding, and maps 
- [Post Pilot](https://www.postpilot.com/) - Direct mail marketing reinvented for modern ecommerce. 
- [Handwrytten](https://www.handwrytten.com/) - Making handwritten notes as easy to send as an email. 
- [Archive](https://www.archiveresale.com/) - Partners with brands to launch innovative, customized, and profitable resale businesses. 
- [Zelf](https://hellozelf.com/) - AI Engagement Influencer (TikTok) 
- [Syrup](https://syrup.tech/) - AI-powered planning and allocation recommendations for fashion/apparel. 
- [OneText](https://home.onetext.com/) - Allows you to turn phone numbers into cards on file, allowing for easy and secure text-to-buy transactions. 

### Discover:

- [Download our comprehensive framework for understanding and navigating the risks of generative AI here.](https://info.venturefuel.net/understanding-and-managing-the-risks-of-generative-ai)

[View full post](https://blog.venturefuel.net/pov/gen-ai-in-e-commerce-shoptalk-2024-insights)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Fred Schonenberg"
  },
  "dateModified" : "2024-04-10T13:23:09.154Z",
  "datePublished" : "2024-04-10T13:23:09Z",
  "headline" : "Ventures to Watch: Gen AI in Commerce",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1260,
    "url" : "https://9106794.fs1.hubspotusercontent-na1.net/hubfs/9106794/Shoptalk%20Blog_zelf%20%28Blog%29.png",
    "width" : 2240
  },
  "mainEntityOfPage" : "https://blog.venturefuel.net/pov/gen-ai-in-e-commerce-shoptalk-2024-insights",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "VentureFuel POV"
  }
}
```