--- title: Innovation By Design - PepsiCo Chief Design Officer Mauro Porcini description: Learn more about the future shaped by design; hear from Mauro Porcini, PepsiCo's Chief Design Officer about culture, creativity & design's impact. image: https://blog.venturefuel.net/hubfs/Gatorade%20Muhammad%20Ali-1.jpeg --- ![](https://blog.venturefuel.net/hubfs/Gatorade%20Muhammad%20Ali-1.jpeg) # Innovation By Design - PepsiCo Chief Design Officer Mauro Porcini Published by [Fred Schonenberg](https://blog.venturefuel.net/pov/author/fred-schonenberg) on Jun 15, 2021 10:07:23 AM ## “You still need to jump. You still need to take a risk. You still need the intuition, the interpretation of those information; the fantasy, the imagination. The mistakes even of these human beings.” Can we inspire the future through innovation? Can each of us choose to be unicorns? Can we put aside the hunt for certainty to seize upon potential?   With his design team, Mauro Porcini has won more than 1,100 Design and Innovation awards and has been recognized personally with Fortune's 40 under 40, Fast Company's 50 Most Influential Designers, Most Creative People in Business, GQ Best Dressed Men and with Knighthood by the President of the Italian Republic.    He infuses design and innovation into PepsiCo's culture to keep the $70bn-a-year company and its 300,000 employees creating within the magic and energy of the unexpected.    VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a)   Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Design Thinking](https://blog.venturefuel.net/pov/tag/design-thinking), [Design](https://blog.venturefuel.net/pov/tag/design), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Functional Food & Beverages – What’s Next Now](https://blog.venturefuel.net/pov/whats-next-now-functional-fb) "Consumers are making the connection between a healthy gut, a healthy mind and a healthy... [Read More ](https://blog.venturefuel.net/pov/whats-next-now-functional-fb) ## [Passing the Baton: Designing Innovation So Pilots Actually Scale](https://blog.venturefuel.net/pov/passing-the-baton-designing-innovation-so-pilots-actually-scale) [Read More ](https://blog.venturefuel.net/pov/passing-the-baton-designing-innovation-so-pilots-actually-scale) ## [Beyond Champions - LogMeIn Corporate Strategy Christian Ponce](https://blog.venturefuel.net/pov/logmein-christian-ponce) “Innovation only happens if somebody is sponsoring you, somebody is giving you a field... [Read More ](https://blog.venturefuel.net/pov/logmein-christian-ponce)