--- title: The AI Marketing Canvas — Jim Lecinski description: In this episode of VentureFuel Visionaries, The AI Marketing Canvas, we speak with Kellogg School of Management Professor Jim Lecinski. image: https://blog.venturefuel.net/hubfs/The%20AI%20Marketing%20Canvas.jpeg --- ![](https://blog.venturefuel.net/hubfs/The%20AI%20Marketing%20Canvas.jpeg) # The AI Marketing Canvas — Jim Lecinski Published by [Vanessa Rosado](https://blog.venturefuel.net/pov/author/vanessa-rosado) on Apr 23, 2025 7:22:19 AM ### How do today’s leaders navigate the complex intersection of AI, data, and consumer decision-making? This week’s VentureFuel Visionary is Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He has 30+ years of marketing experience, including a distinguished 12-year tenure as Vice President of Customer Solutions for the Americas at Google. ![The AI Marketing Canvas — Kellogg School of Management Professor Jim Lecinski](https://blog.venturefuel.net/hs-fs/hubfs/Thumbnail%20(Podcast)%20VFI%20Visionaries_Jim%20Lecinski.jpg?width=760&height=428&name=Thumbnail%20(Podcast)%20VFI%20Visionaries_Jim%20Lecinski.jpg) ## Episode Highlights - **Lessons From Google **– Drawing from his 12 years at Google, he shares real-world insights on customer behavior, digital strategy, and corporate innovation. - **Pioneering the ZMOT** – Jim explains the concept of the Zero Moment of Truth and how it reshaped the way brands think about consumer decision-making in the digital age. - **Marketing in the AI Era** – From shifting consumer expectations to new measurement models, Jim discusses how AI is redefining marketing fundamentals today. - **The AI Marketing Canvas** – Jim introduces his five-stage roadmap for implementing AI in marketing and how it’s helping organizations navigate digital transformation. - **Strategic AI Adoption** – He walks through a simple but effective 2x2 framework designed to help leaders align AI initiatives with business value.   VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [ CONTACT US ](https://www.venturefuel.net/contactus) Tags: [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries), [AI Marketing Canvas](https://blog.venturefuel.net/pov/tag/ai-marketing-canvas), [Google marketing executive](https://blog.venturefuel.net/pov/tag/google-marketing-executive), [AI in marketing](https://blog.venturefuel.net/pov/tag/ai-in-marketing), [AI transformation in business](https://blog.venturefuel.net/pov/tag/ai-transformation-in-business), [Jim Lecinski](https://blog.venturefuel.net/pov/tag/jim-lecinski), [Zero Moment of Truth (ZMOT)](https://blog.venturefuel.net/pov/tag/zero-moment-of-truth-zmot), [digital marketing strategy](https://blog.venturefuel.net/pov/tag/digital-marketing-strategy), [Northwestern Kellogg marketing](https://blog.venturefuel.net/pov/tag/northwestern-kellogg-marketing), [customer behavior insights](https://blog.venturefuel.net/pov/tag/customer-behavior-insights), [ZMOT framework](https://blog.venturefuel.net/pov/tag/zmot-framework) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [AI at Enterprise Scale With AT&T’s Monika Malik](https://blog.venturefuel.net/pov/ai-at-enterprise-scale-with-atts-monika-malik) Building AI at enterprise scale is not just about models or algorithms. How do organizations... [Read More ](https://blog.venturefuel.net/pov/ai-at-enterprise-scale-with-atts-monika-malik) ## [Robotic Innovation — MassRobotics Accelerator Director Marita McGinn](https://blog.venturefuel.net/pov/robotic-innovation-massrobotics-accelerator-director-marita-mcginn) This week's VentureFuel Visionary is Marita McGinn, Director of the first accelerator program of... [Read More ](https://blog.venturefuel.net/pov/robotic-innovation-massrobotics-accelerator-director-marita-mcginn) ## [Engineering AI That Matters — Navan Engineering Manager Raju Dandigam](https://blog.venturefuel.net/pov/engineering-ai-that-matters-navan-engineering-manager-raju-dandigam) Modern product development demands speed, but speed without structure can lead to chaos. How do... [Read More ](https://blog.venturefuel.net/pov/engineering-ai-that-matters-navan-engineering-manager-raju-dandigam)