The AI Marketing Canvas — Jim Lecinski

How do today’s leaders navigate the complex intersection of AI, data, and consumer decision-making?

This week’s VentureFuel Visionary is Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He has 30+ years of marketing experience, including a distinguished 12-year tenure as Vice President of Customer Solutions for the Americas at Google.

Episode Highlights

• Lessons From Google – Drawing from his 12 years at Google, he shares real-world insights on customer behavior, digital strategy, and corporate innovation.
• Pioneering the ZMOT – Jim explains the concept of the Zero Moment of Truth and how it reshaped the way brands think about consumer decision-making in the digital age.
• Marketing in the AI Era – From shifting consumer expectations to new measurement models, Jim discusses how AI is redefining marketing fundamentals today.
• The AI Marketing Canvas – Jim introduces his five-stage roadmap for implementing AI in marketing and how it’s helping organizations navigate digital transformation.
• Strategic AI Adoption – He walks through a simple but effective 2x2 framework designed to help leaders align AI initiatives with business value.