--- title: Accessible Adaptogens - Heywell Co-Founder Britt Dougherty description: In this podcast episode, we speak with Britt Dougherty, Co-Founder of heywell, about making wellness simpler & more accessible for everyone. image: https://blog.venturefuel.net/hubfs/heywell%20pod%20blog%20banner.jpeg --- ![](https://blog.venturefuel.net/hubfs/heywell%20pod%20blog%20banner.jpeg) # Accessible Adaptogens - Heywell Co-Founder Britt Dougherty Published by [Vanessa Rosado](https://blog.venturefuel.net/pov/author/vanessa-rosado) on Mar 23, 2022 7:08:04 AM ## “When we bump into those barriers or we have those moments of self-doubt, we just keep pushing forward. I think tenacity is critical in this case and just not taking no for an answer until you can find a new solution." -Britt Dougherty, Co-Founder of heywell   heywell is a line of delicious function-forward sparkling waters with flavors like Blackberry Ginger and Sparkling Lime made with adaptogens, antioxidants, and organic caffeine to help you meet the demands of modern life. In this podcast episode, we speak with Britt Dougherty, Co-Founder of heywell, about making wellness simpler & more accessible for everyone, their new flavor that was an award finalist for the Best New Beverage of 2022 at Expo West, and how she and Co-Founder Ashley Selman went rogue to start their company. Previously, Britt and Ashley held Senior Vice President positions at MillerCoors. They found that wellness solutions often prioritized function over flavor, and wanted to make something that was good for them, delicious, and inclusive. heywell is proud to be a certified women-owned business, and as part of their mission, they donate 1% of sales to nonprofits advocating inclusion. Hear from more Rogue Women and industry trailblazers by joining us on Thursday, March 24, 12-2 pm EST for Rogue Women V: Financial Empowerment. Register [here](https://info.venturefuel.net/rogue-women-2022).     VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a) Tags: [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Wellness](https://blog.venturefuel.net/pov/tag/wellness), [Beverages](https://blog.venturefuel.net/pov/tag/beverages), [Diversity](https://blog.venturefuel.net/pov/tag/diversity), [Women Empowerment](https://blog.venturefuel.net/pov/tag/women-empowerment), [Rogue Women](https://blog.venturefuel.net/pov/tag/rogue-women), [Gender Equality](https://blog.venturefuel.net/pov/tag/gender-equality), [Racial Equality](https://blog.venturefuel.net/pov/tag/racial-equality), [Accessible Wellness](https://blog.venturefuel.net/pov/tag/accessible-wellness), [Vegan](https://blog.venturefuel.net/pov/tag/vegan), [Inclusivity](https://blog.venturefuel.net/pov/tag/inclusivity), [Organic](https://blog.venturefuel.net/pov/tag/organic), [Upcycled](https://blog.venturefuel.net/pov/tag/upcycled), [Adaptogen](https://blog.venturefuel.net/pov/tag/adaptogen), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Fighting Invisibility - The Martin Agency CEO Kristen Cavallo](https://blog.venturefuel.net/pov/fighting-invisibility-the-martin-agency-ceo-kristen-cavallo) “I think that women need to see that they can rise to the occasion and that, in fact,... [Read More ](https://blog.venturefuel.net/pov/fighting-invisibility-the-martin-agency-ceo-kristen-cavallo) ## [Women & Wealth - A Roadmap for Financial Empowerment](https://blog.venturefuel.net/pov/women-and-wealth-a-roadmap-for-financial-empowerment) “As we come back from the pandemic, there is a growing recognition that "one size fits... [Read More ](https://blog.venturefuel.net/pov/women-and-wealth-a-roadmap-for-financial-empowerment) ## [Family, Financial & Career Health with Rogue Women](https://blog.venturefuel.net/pov/family-financial-career-health-with-rogue-women) “Know your mission and know your values because that's how you can ultimately make the... [Read More ](https://blog.venturefuel.net/pov/family-financial-career-health-with-rogue-women)