How do you copyright a dance?
In doing so, can you blaze a new path for Black, Indigenous and People of Color (BIPOC) to own and monetize their creations?
Does this recognition, representation and resources accelerate the creators and disruptors reinventing music?
Learn from Logitech For Creators CMO Erin Chin on how the company is investing in what’s next by empowering the future with programs like Songbreakers and #Creators4BIPOC.
Erin discusses the role of creators in shaping culture and how Logitech takes a creator-first approach to empowering all creators - from those just starting out to the world's most iconic.
She shares her thoughts on the role of marketing in shaping culture as well as why it matters to build long term brand equity through emotional connections with consumers; and gives her tips for how to help organizations think strategically about building brand equity.
VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.