“I think that retailers are actually cognizant or well-aware of the trends, and they know that their consumers want both brands that are better for the Earth as well as represent the lifestyle that they're living. I think it really is incumbent upon the brand to then show how your brand stands out or why yours is different.”
– Gene Song, Chief Revenue Officer of AMASS
This week's VentureFuel Visionaries are Gene Song, Chief Revenue Officer of AMASS; and Jen & Manuel Azcualdez, Co-Founders and Owners of Drink Good Spirits.
In this episode, recorded at our recent event: What's Next Now: Beer, Wine & Spirits we explore how Spirits startups are scaling and disrupting alcoholic beverages, by introducing new products that meet the needs of the next generation of consumers. From raising capital to commercialization, our guests describe how Amass and Drink Good Spirits are thinking differently about the industry, while building amazing lifestyle brands that are uniquely compelling and consistently fresh.
Gene offers 20+ years of experience in branding and marketing across leading companies including American Express, Diageo, and Rémy Cointreau, with 13+ years of experience in spirits branding. Prior to his time at Remy Cointreau, he led brand teams across a variety of internationally recognized whiskey brands.
From botanical spirits to body care products, AMASS makes clean botanics for modern life.
Jen and Manuel's passion is producing spirits that are thoughtfully made from soil to seal. From advocating sustainable farming practices to selecting small, family-owned suppliers to create their eco-friendly packaging, their line of spirits strives to put the planet first.
They develop and bring to market small batch spirits that are organic, sustainable and made from the highest quality ingredients.
By blending traditions from old world standards with new world techniques, they create a harmonious blend of brands for their DGS community to enjoy.
VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.
