"Our theme this year is open innovation. What's really exciting is it opens up the funnel, really broadly at the top for ideas that are not just food and beverage ideas. It could be personal care products or packaging ideas, textiles, pets. Keeping it wide open at the beginning is really exciting, for sure."
– Bob Carroll, Vice President of Business Development, California Milk Advisory Board
This week's VentureFuel Visionary is Bob Carroll, Vice President of Business Development at the California Milk Advisory Board (CMAB). An instrumentality of the California Department of Food and Agriculture, CMAB is funded by the state’s dairy farm families who lead the nation in sustainable dairy farming practices. With a vision to nourish the world with the wholesome goodness of Real California Milk, the CMAB’s programs focus on increasing demand for California’s sustainable dairy products in the state, across the U.S., and around the world.
Bob shares invaluable insights on driving innovation in well-established industries, encompassing both incremental advancements and transformative breakthroughs in consumer behavior. Exciting news follows as he announces the highly anticipated 5th year of the Real California Milk Excelerator, Powered by VentureFuel, the industry's foremost dairy innovation competition.
Click HERE to learn more about the Real California Milk Excelerator: Open Innovation.
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