--- title: Future of Health – Vitamin Shoppe CEO Sharon Leite description: How can an established brand like The Vitamin Shoppe harness innovation and collaboration to scale? We talk about it with their CEO Sharon Leite. image: https://blog.venturefuel.net/hubfs/052522_VFI_Blog_Future%20of%20Health%20%E2%80%93%20Vitamin%20Shoppe%20CEO%20Sharon%20Leite-1.png --- ![](https://blog.venturefuel.net/hubfs/052522_VFI_Blog_Future%20of%20Health%20%E2%80%93%20Vitamin%20Shoppe%20CEO%20Sharon%20Leite-1.png) # Future of Health – Vitamin Shoppe CEO Sharon Leite Published by [Vanessa Rosado](https://blog.venturefuel.net/pov/author/vanessa-rosado) on May 26, 2022 11:48:11 AM ## “If you only talk about innovation for innovation's sake, it can get lost. If you can link it to a bigger, broader strategy, [...] I have found that to be an effective way to communicate 'why innovation' and why you have to have the development and why it's okay to try things and fail." -Sharon Leite, CEO of The Vitamin Shoppe, on understanding the role of innovation in meeting business targets and scaling.   In this episode of the podcast, we sit down with Sharon Leite, CEO of The Vitamin Shoppe, to discuss health and wellness trends, the evolution of retail, and the role of innovation as she continues her transformation of the company. The Vitamin Shoppe is the leading specialty health and wellness retailer. It offers the most extensive assortment of vitamins, supplements, and sports nutrition products at retail in the U.S. Before joining The Vitamin Shoppe, Sharon was the North American President of Godiva Chocolatier, President of Sally Beauty – U.S. and Canada, and Executive Vice President of Pier 1. She has been voted one of the Top Women in Retail, serves on the Board of the National Retail Federation, and earlier this year starred in the most recent season of CBS's hit reality show Undercover Boss.     VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a) Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Collaboration](https://blog.venturefuel.net/pov/tag/collaboration), [Health](https://blog.venturefuel.net/pov/tag/health), [Wellness](https://blog.venturefuel.net/pov/tag/wellness), [Ecommerce](https://blog.venturefuel.net/pov/tag/ecommerce), [Minerals](https://blog.venturefuel.net/pov/tag/minerals), [Vitamins](https://blog.venturefuel.net/pov/tag/vitamins), [Supplements](https://blog.venturefuel.net/pov/tag/supplements), [Digital](https://blog.venturefuel.net/pov/tag/digital), [Online](https://blog.venturefuel.net/pov/tag/online), [Scaling](https://blog.venturefuel.net/pov/tag/scaling), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Health Equity – Boston Medical Center’s Sheila Phicil](https://blog.venturefuel.net/pov/health-equity-boston-medical-centers-sheila-phicil) "To me, innovation is just being the opposite of crazy. Like, let's do something... [Read More ](https://blog.venturefuel.net/pov/health-equity-boston-medical-centers-sheila-phicil) ## [Show Her The Money — Producer Catherine Gray](https://blog.venturefuel.net/pov/show-her-the-money-producer-catherine-gray) This week’s VentureFuel Visionary is Catherine Gray, Producer, Keynote Speaker, Author, and the... [Read More ](https://blog.venturefuel.net/pov/show-her-the-money-producer-catherine-gray) ## [From Proof Of Concept to Patient Care — Tracy Dooley & Dov Shamir, PhD](https://blog.venturefuel.net/pov/from-proof-of-concept-to-patient-care-avestria-vcs-partner-tracy-dooley-msips-elementa-labs-head-dov-shami) “From an NIH perspective, its 11% of funding is going to women's health research, which... [Read More ](https://blog.venturefuel.net/pov/from-proof-of-concept-to-patient-care-avestria-vcs-partner-tracy-dooley-msips-elementa-labs-head-dov-shami)