“It’s a little scary. You don’t know the metaverse, IP. You’re worried. But, it’s such an interesting time to be a brand because you’re at this cusp of evolving. You can evolve. Just because you sell soap in the physical world, you have to sell soap in the virtual space? It’s a chance for brands to reinvent themselves."
- Cathy Hackl, Chief Metaverse Officer, Futures Intelligence Group on the opportunity for brands to reinvent themselves in the metaverse
What's the metaverse and why should you care?
How are consumer expressing themselves digitally today? And what will that look like tomorrow?
Where do brands have permission to participate?
And how can they authentically engage in the absence of advertising?
We speak with this year's Visionary of the Year: the Godmother of the Metaverse, Cathy Hackl, Chief Metaverse Officer at Futures Intelligence Group; and Travis Montaque, Founder & CEO of this year's Venture of the year: Holler; a Forbes 30 Under 30 and Entrepreneur Magazine's "Most Daring" media leader of one of Fast Company's 2020 World's Most Innovative Companies. We discuss the future of media, the formation of culture and the do's and don'ts for brands navigating the balance between purpose & commerce.
Interested in learning more? Check out our primer on the Metaverse.
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