“Solve a true problem. If you're looking to innovate, really make sure you're solving a true problem. or you're really unlocking a new growth opportunity"
If NBA superstar Kawhi Leonard, Giants Running Back Saquon Barkley, Super Bowl Champion Lavonte David of the Tampa Bay Buccaneers, Top Peloton Instructor Kendall Toole and professional athletes on over 25 pro teams across the NBA, NFL, MLB and NHL were using clean ingredient products to increase their energy and endurance – wouldn’t you want to try it?
Mark French is the CEO of X2 Performance which is disrupting the energy drink and supplement space. He shares how they have been able to scale across CVS, Subway and GNC and why knowing “the answers to the test” is a great way to build innovative partnerships.
VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.