“It all always has to start with the consumer. What has changed in a person who is currently buying our products, using our services, subscribing to our software? What's in your locus of control and what's not in your locus of control? And what can you do about that?"
-Sarah Hofstetter, President of Profitero
How can brands win in the ever-evolving omnichannel evolution? 'Be quick, but don't hurry,' as the great Coach John Wooden said.
In this podcast episode, we speak with Sarah Hofstetter, President of Profitero, about how to future-proof your business, the opportunities for omnichannel marketing, and how to continuously pivot to serve clients better.
Profitero is the leading global eCommerce intelligence platform.
Previously, Sarah spent 13 years at award-winning advertising agency 360i, most recently as Chairwoman and CEO, growing the agency from $5M to $180M by continuously pivoting company offerings to be aligned with changes in consumer behavior.
She currently serves on the Board of Directors of Campbell Soup Company and is the host of the Brave Commerce podcast.
We discuss "achievement over activity," the intersection of customer behavior and brand readiness, and taking a zero-based budgeting approach to decision making.
Interesting in hearing from other leaders transforming industry by helping their organizations navigate change: from consumers, to technology? Join us for Rogue Women V: Financial Empowerment to hear from industry trailblazers about the future of work, equitable pay, and access to care. Register here.
VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.
