--- title: "Chocolate Milk Champion: Josh Mendenhall, SPYLT Founder & Chief Brand Officer" description: "Chocolate Milk Champion: Josh Mendenhall, SPYLT Founder & Chief Brand Officer" image: https://blog.venturefuel.net/hubfs/100122_VFI_Blog_Chocolate%20Milk%20Champion.webp --- ![](https://blog.venturefuel.net/hubfs/100122_VFI_Blog_Chocolate%20Milk%20Champion.webp) # Chocolate Milk Champion: Josh Mendenhall, SPYLT Founder & Chief Brand Officer Published by [Vanessa Rosado](https://blog.venturefuel.net/pov/author/vanessa-rosado) on Oct 17, 2022 6:22:34 PM ## “Kids grow up drinking dairy, and as soon as they graduate from high school, enter into adulthood—they're leaving milk behind. They're gravitating to energy drinks. Sometimes, they can be high in sugar. They could have other ingredients that they're not familiar with. We're introducing a healthy alternative to a market that's saturated with unhealthy, un-nutritional drinks." –Josh Mendenhall, Founder & Chief Brand Officer of Spylt Meet the 2022 New York MilkLaunch Champion: SPYLT, a high-protein, low-sugar, creamy, dairy-based chocolate "Energy Drink" loaded naturally with essential nutrients like calcium, B vitamins, potassium, vitamin D, and protein. SPYLT is not only focused on high-quality ingredients but is obsessed with the environment, which is why it comes in an aluminum 12 oz. can because of its environmental benefits over plastic. Join us as we sit down with SPYLT's Founder & Chief Brand Officer, Josh Mendenhall, to talk about why he founded SPYLT, the opportunity for dairy-based drinks in the $61.2B global energy drink market, and what this year's accelerator means to him and his company as they seek to keep Gen Z consumers connected to the dairy category. Founder Josh Mendenhall is a self-proclaimed Chocolate Milk Chugger. He has over 20 years of creative marketing experience and worked with large consumer brands like Popsockets, Northface, and Post. Josh is committed to changing how adults think about chocolate milk, and they are now aiming to enlarge their production! Congratulations again, Josh! And we are excited to taste more of SPYLT!   VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a) Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Startup](https://blog.venturefuel.net/pov/tag/startup), [Dairy](https://blog.venturefuel.net/pov/tag/dairy), [New York](https://blog.venturefuel.net/pov/tag/new-york), [NY MilkLaunch](https://blog.venturefuel.net/pov/tag/ny-milklaunch), [Partnership](https://blog.venturefuel.net/pov/tag/partnership), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries), [Caffeine](https://blog.venturefuel.net/pov/tag/caffeine), [Energy Drink](https://blog.venturefuel.net/pov/tag/energy-drink), [Chocolate Milk](https://blog.venturefuel.net/pov/tag/chocolate-milk), [Champion](https://blog.venturefuel.net/pov/tag/champion) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Functional Food & Beverages – What’s Next Now](https://blog.venturefuel.net/pov/whats-next-now-functional-fb) "Consumers are making the connection between a healthy gut, a healthy mind and a healthy... [Read More ](https://blog.venturefuel.net/pov/whats-next-now-functional-fb) ## [Innovation By Design - PepsiCo Chief Design Officer Mauro Porcini](https://blog.venturefuel.net/pov/pepsico-design-mauro-porcini) “You still need to jump. You still need to take a risk. You still need the intuition,... [Read More ](https://blog.venturefuel.net/pov/pepsico-design-mauro-porcini) ## [Beyond Champions - LogMeIn Corporate Strategy Christian Ponce](https://blog.venturefuel.net/pov/logmein-christian-ponce) “Innovation only happens if somebody is sponsoring you, somebody is giving you a field... [Read More ](https://blog.venturefuel.net/pov/logmein-christian-ponce)