"The truth is we are reaching new audiences; bringing hotels new segments that they wouldn't reach otherwise by providing that experience and that mode of purchase with flexibility. And they don't have to commit to selling. Pinktada is a channel, like other channels. And we only get paid for the rooms that we procure. So it's not really, in any way, disruptive. It's a great evolutionary layer that can be added to existing business models."
—Ilana Grossman, Co-Founder and CMO of Pinktada
Ilana's career has focused on the intersection of Strategy and Marketing, emphasizing digital channels and innovation. She transitioned to the tech/startup world in 2010, holding positions such as Chief Marketing Officer of Gust, the leading online platform for startup financing by angel investors worldwide, and Artsy—the leading global online art marketplace.
With over two decades of experience as an entrepreneur, real estate fund manager, and developer, Steve has raised and invested over $250 million in financing and developing branded hotel projects valued at over $750 million (1,000+ keys), including the Waldorf Astoria Beverly Hills and LAX Hyatt House/Place. In addition, Steve is co-GP of a $130 million project converting a 250,000-square-foot office building by LAX to a 401-room hotel.
VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.
