--- title: Brewing Up The Future – Pedro Earp CMO AB InBev & Head of ZX Ventures description: "Hear from Pedro Earp: the Global CMO for AB InBev, the largest beer company in the world & the Head of ZX Ventures, the brewer's global innovation unit." image: https://blog.venturefuel.net/hubfs/Pedro%20Earp%20CMO%20AB%20InBev%20Head%20of%20ZX%20Ventures.jpeg --- ![](https://blog.venturefuel.net/hubfs/Pedro%20Earp%20CMO%20AB%20InBev%20Head%20of%20ZX%20Ventures.jpeg) # Brewing Up The Future – Pedro Earp CMO AB InBev & Head of ZX Ventures Published by [Fred Schonenberg](https://blog.venturefuel.net/pov/author/fred-schonenberg) on Apr 23, 2021 11:49:56 AM "The role of ZX is to brew the future -- to understand what 5, 10 years down the road looks like and start creating the future today."   This VentureFuel Visionary, [Pedro Earp](https://www.linkedin.com/in/ACoAAAAKI_oB21r1VfxchGcqyrnvPq1_ahfJO8k) - Chief Marketing Officer of [Anheuser-Busch InBev](https://www.linkedin.com/company/ab-inbev/) and Head of [ZX Ventures](https://www.linkedin.com/company/zx-ventures/), shares how disruption with purpose, accountability and broad corporate buy-in have pushed innovation and growth across the world's largest beer company and their global innovation unit.   The collaboration of David and Goliath. How upstart disruptors can collaborate with large corporations to drive mutual benefit. Pedro Earp is the Global Chief Marketing Officer for the largest beer company in the world: $55bn in sales, 170,000 employees in 50 countries, 7 of the top 10 beer brands. Additionally, Pedro is head of ZX Ventures, the brewer's global innovation unit that oversees investments, acquisitions, partnerships, and creation of new brands.   We discuss how to unleash the innovators, how beer civilized the world and why entrepreneurship and Venture Capital are forms of management of top line growth/creation and how big companies can adapt to this new world.   VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a)   Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Startups](https://blog.venturefuel.net/pov/tag/startups), [Collaboration](https://blog.venturefuel.net/pov/tag/collaboration), [Beer](https://blog.venturefuel.net/pov/tag/beer), [Venture Capital](https://blog.venturefuel.net/pov/tag/venture-capital), [Growth](https://blog.venturefuel.net/pov/tag/growth), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [CVC Masterclass — Merck Global Health Innovation Fund's Bill Taranto](https://blog.venturefuel.net/pov/cvc-masterclass-merck-global-health-innovation-fund-bill-taranto) Corporate venture capital is a different game and the rules keep changing. How do you balance... [Read More ](https://blog.venturefuel.net/pov/cvc-masterclass-merck-global-health-innovation-fund-bill-taranto) ## [Strategic Capital and Commercialization — Rohit Nuwal](https://blog.venturefuel.net/pov/strategic-capital-and-commercialization-rohit-nuwal) Scaling a startup takes more than funding — it takes the right strategy and pathways to adoption.... [Read More ](https://blog.venturefuel.net/pov/strategic-capital-and-commercialization-rohit-nuwal) ## [Where AI Meets the Physical World — Quest Global’s Tinku Malayil Jose](https://blog.venturefuel.net/pov/where-ai-meets-the-physical-world-quest-globals-tinku-malayil-jose) AI is no longer confined to software dashboards and chat interfaces, it is increasingly embedded... [Read More ](https://blog.venturefuel.net/pov/where-ai-meets-the-physical-world-quest-globals-tinku-malayil-jose)