"We’re really good at what we’re really good at, but we have these blind spots that are happening in the world around us that we need a faster pulse on. And the fastest way to figure out where blind spots are is to talk to the people who see them and who are trying to do something about that."
– Kristen Gendron, Principal and COO at Wildwood Ventures
This week’s VentureFuel Visionary is Kristen Gendron, Principal and COO at Wildwood Ventures. It is a new pre-seed venture studio and connected seed fund at the intersection of the outdoor and wellness economies. Wildwood builds and invests in venture-track consumer technology companies that aim to make life better and solve human needs that have arisen in a content-rich and digitally connected society… that is more anxious, lonely, and sedentary than ever.
They recently launched out of Denver, Colorado, and are proudly backed by VF Corp, the company behind leading outdoor and creative brands like The North Face, Vans, Smartwool, Timberland, Dickies, and Supreme.
Kristen shares enlightening insights into the reasons why corporations engage with startups, as well as the true essence of a venture studio. She also delves into how startups can accelerate their growth through the dynamic studio model. The episode looks further into consumer technologies' potential and transformative power to enrich people's lives.
Catch our insightful conversation as we explore Kristen's perspectives on the convergence of strategic precision and creative innovation regarding ventures.
Learn more about Wildwood’s Pitch Competition by visiting their website at Wildwood.vc
At VentureFuel, we help our clients commercialize innovation to ignite change within their organizations, all through startup collaborations. Contact us to learn more today!
