"The role of ZX is to brew the future -- to understand what 5, 10 years down the road looks like and start creating the future today."
This VentureFuel Visionary, Pedro Earp - Chief Marketing Officer of Anheuser-Busch InBev and Head of ZX Ventures, shares how disruption with purpose, accountability and broad corporate buy-in have pushed innovation and growth across the world's largest beer company and their global innovation unit.
The collaboration of David and Goliath. How upstart disruptors can collaborate with large corporations to drive mutual benefit. Pedro Earp is the Global Chief Marketing Officer for the largest beer company in the world: $55bn in sales, 170,000 employees in 50 countries, 7 of the top 10 beer brands. Additionally, Pedro is head of ZX Ventures, the brewer's global innovation unit that oversees investments, acquisitions, partnerships, and creation of new brands.
We discuss how to unleash the innovators, how beer civilized the world and why entrepreneurship and Venture Capital are forms of management of top line growth/creation and how big companies can adapt to this new world.