"When we have a magnitude of a brand like Stella Artois, AB InBev introduced into an ecosystem that hasn’t really been dominated by corporate sponsors, it’s a signal of what’s possible in the future."
Lindsey McInerney, the Global Head of Technology & Innovation at Anheuser-Busch InBev and Roman Tirone, the Global Head of Partnerships at Virtually Human Studios discuss their first-to-market collaboration on Zed.Run - a virtual horse racing platform which is the talk of the crypto world where steeds are fetching 6 figure sums.
The partnership brings the iconic Stella Artois brand front and center in the virtual economy and places them atop of the NFT mania.
It’s a masterclass in embracing what’s next now and combines the best of crypto, NFTs, esports, streaming and brand sponsorship.
They discuss the next generation of the internet: experiential web; how industry leading FMCG companies can collaborate with emerging technologies; and how brands should think about meeting consumers where they are - to engage with their audiences on new platforms.
VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.