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“So much of it is about knowing your customer, and knowing your consumer. Knowing what is distinctive about your own story, about your own product and how you communicate that. I think that’s of huge importance."
Bord Bia executives Henry Horkan, the Director of North America and Mossie Power, the VP of Grocery, share their mission of bringing Ireland's outstanding food, drink and horticulture produce to the world.
They also discuss Origin Green the world's only national food and drink sustainability program.
We hear individual pitches from 8 Irish companies breaking into the US market. From pure Irish honey to the market leading Oatmeal to the future of plant based protein.
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