--- title: Ireland’s Ventures to Watch – Bord Bia, The Irish Food Board description: Bord Bia's Henry Horkan, Director of North America & Mossie Power, VP of Grocery, share their mission to bring Irish food, drink & produce to the world. image: https://blog.venturefuel.net/hubfs/Bord%20Bia%20Pod%20Blog%20Post%20(1).webp --- ![](https://blog.venturefuel.net/hubfs/Bord%20Bia%20Pod%20Blog%20Post%20(1).webp) # Ireland’s Ventures to Watch – Bord Bia, The Irish Food Board Published by [Fred Schonenberg](https://blog.venturefuel.net/pov/author/fred-schonenberg) on Aug 18, 2021 10:11:31 AM ## “So much of it is about knowing your customer, and knowing your consumer. Knowing what is distinctive about your own story, about your own product and how you communicate that. I think that’s of huge importance." Bord Bia executives Henry Horkan, the Director of North America and Mossie Power, the VP of Grocery, share their mission of bringing Ireland's outstanding food, drink and horticulture produce to the world.  They also discuss Origin Green the world's only national food and drink sustainability program.  We hear individual pitches from 8 Irish companies breaking into the US market.  From pure Irish honey to the market leading Oatmeal to the future of plant based protein.  Click [here](https://www.venturefuel.net/ventures) to learn more about these Ventures to Watch.    VentureFuel builds and accelerates innovation programs for industry leaders by helping them unlock the power of External Innovation via startup collaborations.  [![Meet VentureFuel](https://no-cache.hubspot.com/cta/default/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a.png)](https://cta-redirect.hubspot.com/cta/redirect/9106794/a45798f5-cdf8-41c7-a319-32b9f9c8276a)   Tags: [Innovation](https://blog.venturefuel.net/pov/tag/innovation), [podcasts](https://blog.venturefuel.net/pov/tag/podcasts), [Startup](https://blog.venturefuel.net/pov/tag/startup), [Culture](https://blog.venturefuel.net/pov/tag/culture), [Leadership](https://blog.venturefuel.net/pov/tag/leadership), [Collaboration](https://blog.venturefuel.net/pov/tag/collaboration), [Growth](https://blog.venturefuel.net/pov/tag/growth), [sustainability](https://blog.venturefuel.net/pov/tag/sustainability), [Insights](https://blog.venturefuel.net/pov/tag/insights), [Dairy](https://blog.venturefuel.net/pov/tag/dairy), [Consumer Trends](https://blog.venturefuel.net/pov/tag/consumer-trends), [VentureFuel Visionaries](https://blog.venturefuel.net/pov/tag/venturefuel-visionaries) [Back to Blog](https://blog.venturefuel.net/pov) ## Related Articles ## [Igniting Dairy Innovation — California Milk Advisory Board CEO Bob Carroll](https://blog.venturefuel.net/pov/igniting-dairy-innovation-california-milk-advisory-board-ceo-bob-carroll) From functional beverages to sustainable packaging, the dairy aisle is evolving fast. Can... [Read More ](https://blog.venturefuel.net/pov/igniting-dairy-innovation-california-milk-advisory-board-ceo-bob-carroll) ## [Excelerating Dairy - CMAB VP of Business Development Bob Carroll](https://blog.venturefuel.net/pov/excelerating-dairy-cmab-vp-of-business-development-bob-carroll) "Our theme this year is open innovation. What's really exciting is it opens up the... [Read More ](https://blog.venturefuel.net/pov/excelerating-dairy-cmab-vp-of-business-development-bob-carroll) ## [Re-Release: Excelerating Dairy – CMAB's Bob Carroll](https://blog.venturefuel.net/pov/re-release-excelerating-dairy-cmab-bob-carroll) In this special re-release of VentureFuel Visionaries, we’re excited to welcome Bob... [Read More ](https://blog.venturefuel.net/pov/re-release-excelerating-dairy-cmab-bob-carroll)